New Designers 2009 – winners announced at Interiors Event

HAVE YOU GOT THE IP X-FACTOR?

“Supporting new young design talent is exactly what ACID is all about”  Dids Macdonald, CEO ACID

The Cabinet Maker’s Young Designer Awards showcased some of the most exciting, innovative and imaginative design talent across three key industry sectors.  The 12 finalists who were presented with free membership of ACID for a year and an ACID Safe Pitch Kit, now have IP armoury in place to go to market confidently to fully exploit the IP in their new designs. 

Margaret Miller, Master of the Worshipful Company of Furniture Makers and ACID CEO Dids Macdonald presented the awards which were judged on on innovation, functionality, practical design, aesthetic value and commercial viability. Congratulating one of the winners, Amy Vinn (pictured left), Dids said, “Each of these elements can be IP protected in one way or another to ensure a product is protected by a robust IP strategy”.   

An Intellectual Property strategy is the X-factor that all new designers need to ensure they can go to market with confidence. Design protection means livelihood protection and should mesh into a long term marketing plan – whether you are a new designer just starting off in the commercial world or an established SME who has had the misfortune to experience design theft survival techniques in this economic climate include protecting your commercial equity.

New Designer finalist Anne Schiffer from Marble in a Hole gave her view on the importance of IP protection before she joined ACID. ”I knew IP protection was a big deal but I was pretty clueless as to how I should go about safeguarding my work. I was lucky that the business start-up advisor at my university had set up a meeting for me with an IP solicitor. He gave me a run down of all the possibilities and helped me with my first design registration. However, this was a one off and I doubt I could afford to go there every time I need some advice. So the next day I became a member of ACID.”

Asked what advice she would you give other new designers regarding IP protection Anne said, “Make sure you know how to protect your designs before you put your work on public display. If you don’t happen to have a solicitor in your family, join up with ACID to ensure you get all the information you need. One of the most valuable aspects to membership is using the ACID Design Data Bank. I had an exhibition coming up when I applied for my first UK design registration to the UK Intellectual Property Office which is why I was eager to get my work protected. I figured I’d send in the application, pay the money and all would be done and dusted. Unfortunately the whole process takes a little bit longer than I anticipated. Luckily I was a new member of ACID which meant I could put the ACID logo on all the publishing material that I was going to use at my exhibition. That really put my mind at rest. Also, I’m currently looking into getting an EU wide design registration for my marble stool which I will sort out with the support of ACID”.

 

 

 

 

 

 

 

 

 

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