Image of COLIN WATSON & Dids Macdonald

ACID, (Anti Copying in Design) has formed a partnership with the British Contract Furnishing Association (BCFA) to help raise the profile and value of intellectual property (IP) among BCFA membership.

This move is part of an on-going campaign by ACID to actively support trade organisations pan-industry. Through IP education - how to protect your designs and how to integrate IP as part of a corporate or marketing strategy – ACID will advise BCFA members on creating a safe trading environment by safeguarding their design equity when tendering or pitching for business.

Says Colin Watson, CEO, BCFA, ‘We are committed to raising awareness of UK design and protecting it within the contract furnishing industry. The timing for building a partnership with ACID could not be better as many of our members will be taking advantage of terrific new business opportunities including the Commonwealth Games and, of course, the Olympic Games in 2012. We are delighted to be joining forces with ACID and, as a result, we will be able to offer our members a real chance to develop their own IP strategies’.

Endorsing the new, stronger relationship with the BCFA, Dids Macdonald, CEO of ACID added, ‘The design and interiors industry is supported by influential trade organisations including the BCFA - the first to take advantage of ACID’s Trade Association module. The module is bespoke according to the market sector and includes an introductory one year 20% discount for new members and subsequent group membership discounted fee, seminars, tailored IP advice through regular web and newsletter features, industry standard agreements, and IP clinics plus over 30 ACID membership benefits including initial free IP legal advice and the use of the free ACID design bank. I strongly advise any trade association which is committed to design protection and IP education to talk to ACID’.

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