NEW DESIGN BRITAIN AWARDS 2010

interiorslogocbACID were delighted to be asked onto the judges panel at Interiors, Birmingham to decide between many talented young designers whose work was on show last week.  The judges panel comprised of Barbara Chandler from the Evening Standard, Damian Walton from the House of Fraser and Dids Macdonald, ACID’s CEO.  Each judge concentrated on a different area, from design creation to manufacture, with ACID’s role being to assess the students knowledge of IP rights and how to commercially exploit their designs.  IP was at the forefront with one student who had taken out a RCD (registered community design) to afford protection for their design.

The New Design Britain awards, in cooperation with the Worshipful Company of Furniture Makers and sponsored by Willis and Gambier (a long-standing Member of ACID) were the culmination of months of hard work by the students and the organisers UBM, to find the very best product designs the UK has to offer, with over 150 entries from over 80 universities.  ACID supplied 1 year’s free ACID membership to all the winners and free merchandise from ACID Trading.

Helena Carelson

(L to R) Dids Macdonald, Damian Walton and Barbara Chandler judging Helena Carelson, who has been the first to take up her free ACID membership.

For information on the other award winners click here.

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