There was a ripple of excitement amongst the design community last week with the announcement, by Culture Secretary Andy Burnham, of a 26 commitment strategy for Government and industry across every stage of the creative process to support ‘Creative Britain: New Talents for the New Economy’. Andy Burnham said, ‘Our vision is of a Britain in 10 years time where the local economies in our biggest cities are driven by creativity. That’s why we need a clear action plan for both Government and industry to keep our competitive edge. We want to take raw talent, nurture it and give people the best possible chance of building a successful business’.

Professor Jimmy Choo OBE said, ‘Having worked in London for over 20 years, it is good to see that the Creative Economy Programme will support and develop this vibrant industry even further to maximise the potential for British fashion in the international arena.’

Wayne Hemingway MBE, HemingwayDesign said,

”Until recently the creative industries were seen as a bit of a Cinderella part of the economy, but things have now changed, as they should. We’re second only to the service sector in our contribution to the economy and its good news that the Government now recognises our importance. British design and creative community is known throughout the world for its unique approach, so it’s really important that we encourage our young talent to join the industry and carry it on into the future.’

According to the DCMS, 2 million people are employed in creative jobs and the sector contributes £60 billion a year - 7.3 per cent to the British economy. Over the past decade, the creative sector has grown at twice the rate of the economy and is well placed for continued growth as demand for creative content grows. A recent Design Council statistic revealed that over 10 years those who have a sound design strategy outperformed the Footsie 100 by 200%.

Dids Macdonald, ACID’s CEO said, ‘I welcome this move for design and innovation in all sectors to move from the margins to the mainstream of economic and policy thinking. Positioning the valuable input of the creative industries to the UK’s fiscal fitness is a key area of importance and is well over due. The new strategy will influence the young, aiming to give all children a creative education. It will encourage the recognition of creative talent and support the metamorphosis of talent in to jobs. Government promises a real surge in supporting research and innovation to help creative businesses grow and find access to finance to fund growth. By improving IP enforcement and improving IP awareness, Government believes that this will foster and protect intellectual property and by bringing coherence to public investment in local creative economies and developing infrastructure this will support creative clusters. At long last there is acknowledgement of the UK as an established originator of the world’s creative economy and there would appear to be a real will and momentum to promote Britain as the world’s creative hub’.

The Minister for Intellectual Property, Baroness Morgan of Drefelin said, ‘The Government is committed to safeguarding the intellectual property rights of those who make a living from their creativity, ensuring the long term economic viability of our creative enterprises’.

ACID has campaigned long and hard on behalf of product designers and manufacturers to be afforded the same privileges as other rights holders it’s time now to see design included in an IP crime enforcement strategy.

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