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The UK is known for its iconic brands and currently spends £32 billion pounds on building brands.  One of the world’s most successful investors in history Warren Buffet rates “The Brand” as the first in his top three priorities in which to invest and so a visit to London’s Museum of Brands is well worth it to see the rich heritage of brands and their important relationship with Intellectual Property (IP).  In March the Museum of Brands, in collaboration with the UK Intellectual Property Office, opened its doors revealing some of the most successful brands that were created over 100 years ago and still remain as popular today.

 David Lammy, Minister of State for Intellectual Property, speaking at the exhibitions opening said,  “Brands play a huge part in everyone’s daily life. Effective branding not only adds value to products and wealth to economies, but can define us as individuals and become cultural phenomena. Whether the brand is long established like ‘Oxo’ or relatively young like ‘Innocent drinks’ it is the Intellectual Property rights within the brand that allows the businesses behind them to prosper.”  He continued  “It is crucial that the next generation of young brand creators understand the benefits of such IP protection; the exhibition and new website will help them do just that. Today’s brands are just important as those steeped in history; they will become the iconic brands of tomorrow, we must value and protect them.”

The exhibition aims to inspire students and other visitors to think about brands and how they can be created, managed and exploited, using trade mark and design rights that protect their creative and intellectual investment.  One of many popular brands explored at the museum is Reggae Reggae Sauce created by Levi Roots, which was featured on BBC’s Dragons Den show.

The museum and this additional exhibition feature hopes to encourage and nurture its visitor’s interests in branding, leading them to be the next designer, creator or innovator of yet another popular and iconic global brand for generations to come. 

Further to the exhibition, the IPO and Museum of Brands have developed a host of educational resource materials.

These include a new dedicated website which contains various worksheets for students to download that explore branding and intellectual property.  The website also holds a wealth of further information about both these areas and has links to additional content hosted at the IPO or the Museum of Brand’s own websites

The exhibition and learning resources follow the recent ‘Branding in the modern economy” conference which the IPO held in London at the end of last year. 

Further details of the museum’ opening hours and charges can be found in the original article on the IPO website



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