INNOVATION NOT ONLY IMPERATIVE BUT ESSENTIAL

mug1ACID Member David Ajasa-Adekunle of Innovation Imperative has submitted one of his product designs in a competition to find an innovative product which will eventually be sold by both Tate shops and designer website CultureLabel.com David’s ergonomically designed mug is intended to be embraced with both hands and is also stackable. Innovation Imperative is an architectural practice nominated to exhibit selected projects as part of YOUNG ARCHITECT OF THE YEAR 2009 hosted by the Architecture Foundation.

 

The Tate and CultureLabel.com are collaborating to launch the 2010 edition of RELEASE and, this year the winning entry from each category will receive a cash prize of £500 plus commission on sales. The winning product could:

  • Capture the experience of Tate visitors, be they young or old, from the UK or from across the globe
  • Capture the impact that Tate has had on the public’s experience of galleries and its influence on the arts
  • Be inspired by the architecture of the buildings, such as the iconic Tate Modern, which is 10 years old in 2010
  • Be inspired by any of Tate galleries, which include Tate Modern, Tate Britain, Tate St Ives, Tate Liverpool and also Tate Onlinemug4

Product designs must fall into two price brackets – up to £10 and up to £100 and the winning entry from each category will receive a cash prize of £500 plus commission on sales from 6 months in. For more information on the competition and to comment on David’s design click the link below.

http://release.culturelabel.com/view_submission.php?id=723

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