ACID AND THE NATIONAL BED FEDERATION FORM STRATEGIC ALLIANCE!

National Bed Federation LogoACID (Anti Copying in Design) has formed a trade association partnership with The National Bed Federation to help raise the profile and value of intellectual property (IP) within the bedding sector. This move is part of an on-going campaign by ACID to actively support trade organisations pan-industry.  Through IP education – how to protect designs and integrate IP as part of a corporate marketing plan – ACID will advise the Bed Federation on IP issues which affect the sector.

Says Jessica Alexander, Executive Director, National Bed Federation, “I am delighted we have been invited to join ACID as a Trade Association Partner.  Intellectual Property infringement is an issue which has affected many members and I hope our new partnership with ACID illustrates our commitment to fighting design theft and raising awareness about the positive aspects of brand protection and commercialisation. The move is timely with the current Review on Intellectual Property commissioned by the Prime Minister and the NBF will be fully supporting ACID’s submission to the Review”.

Dids Macdonald, CEO of ACID, said, ‘The National Bed Federation is the 5th trade association to take advantage of ACID’s Trade Associations module.  Our trade partnership scheme is bespoke according to specific market sectors and includes a discounted group membership fee, seminars, tailored IP advice through regular web and newsletter features, standard tender agreements and IP clinics plus over 30 ACID membership benefits including IP legal advice and the use of the free ACID design bank.  I strongly advise any trade association who is committed to design protection and IP education to talk to ACID.”

Comments are closed.