The winners of the New Design Britain competition were unveiled during an awards ceremony, which took place on 24th January at Design Interiors 2011.

The prestigious jury panel included representatives from ACID, Evening Standard, Fromental and Willis & Gambier. The winners were chosen in four categories: furniture, fabrics, surface coverings and textiles. The Barjis New Rug Design competition represented the flooring section of the show.

The New Design Britain 2011 winning designs are, according to category:

Benjamin Boyce

Furniture – Peg Leg by Benjamin Boyce

Elaine Ng Yan Ling

Surface Coverings – The Clusters by Elaine Ng Yan Ling


Flooring – Coming Home to Roost by Jessica Penrose (on left)

Alex MacMaster

Accessories – Iris lamp pendants by Alex MacMaster

Textiles – Buildings in Cross by Henoc Maketo

Phil Hunter, interiors brand director, who presented the awards, says of the competition: “We are proud to support young design talent by recognising its most gifted representatives. interiors is a great platform for new design, product development and innovation across the interiors spectrum. The fantastic quality of the shortlisted entries, and a great passion behind the designs, gives us confidence about the bright future of the interiors industry.”

Among the competition prizes were an annual ACID membership and internships with Barjis, Ercol, Fromental, Mark Hutchison Furniture and Marks & Spencer. The winner of Barjis New Rug Design will also embark on a week-long trip to China where their winning rug design will be manufactured.
Jennifer Jones also secured a placement at the National Trust, Textile Conservation Studio, thanks to presenting a progress she made from winning the Fabrics category at interiors 2011 to being a winner of the New Rug Design competition at interiors 2011.

The Textile Conservation Studio Manager, Ksynia Marko, said: “We see this as an opportunity for the graduate to come into close contact with historic textiles from which they will gain design inspiration and understanding of textile conservation. We are very pleased to support new designers and commission Jennifer’s designs.”

Benjamin Boyce, the winner of furniture category commented on the award: “The New Design Britain competition is a great opportunity for all the finalists to present their work to the top industry professionals who visit interiors. The show’s been great for us and it’s the best place to make new contacts with both fellow designers and people from big companies who are interested in our projects.”

The New Design Britain competition ran alongside Design Interiors 2011, the largest UK exhibition for the interiors industry. The third edition of the competition will be part of interiors 2012, taking place from 22-25 January 2012. The call for entries opens in May 2011.

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