RWD Bud 7 Piece WB_lo rescpACID Member Robert Welch Designs  announce that one of the latest additions to its exclusive range of cutlery – Bud – has won a red dot design award for 2010.

The new Bud cutlery by Robert Welch Designs has succeeded in one of the most renowned and hardest international design competitions worldwide. In the red dot award: product design competition Bud cutlery was awarded the “red dot” quality seal for high design quality. The jury consisting of 30 internationally renowned design experts examined and tested the products and assessed them according to criteria such as degree of innovation, functionality, ergonomics, longevity, ecological compatibility and clarity of function. This award is only conferred to particularly creative, innovative, and high-quality products. In total 1,636 products from 57 countries faced the jury this year. The award-winning products are exhibited to an international public in the red dot design museum in Essen, Germany. Bud cutlery was designed in-house by Kit deBretton Gordon.

Rupert Welch, Managing Director, said “Each new Robert Welch product results from rigorous questioning about its function, manufacture, durability and ease of use. We wanted to introduce a “straight” handled cutlery pattern to our collection but straight was too obvious and uninspiring for our design team.  We feel that Bud greatly exceeds the expectations of the original design brief and are very pleased that this has been recognised by the red dot international design jury.”

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