How do you communicate a zero tolerance to copying globally?

ACID members Innermost started their award winning company in 1999 – their strategy is to build a strong brand by collaborating with some of the best design talent in London concentrating on cutting edge lighting and homewares.

IP protection is key and they have used the ACID logo to maximum effect on their website. The powerful ACID logo acts as a burglar alarm sending out a warning message to copyist that IP infringement will not be tolerated. The logo, combined with a strong anti-copying statement – which in Innermost’s case, has been translated into 15 different languages (available through ACID) ensures that design thieves are made aware that the brand owner(s) know their IP rights. The ‘Member of ACID’ logo has become a recognised symbol of deterrence and is licensed out free of charge exclusively to current ACID members for use on their marketing material and websites.


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