Ashley Wilde Group has successfully forced Irish company Primark into a settlement of Ashley Wilde’s High Court action for infringement of its well known and highly successful Boulevard design.
In October 2008 Primark launched, in its Penneys stores in Ireland, a range of products bearing a copy of the Boulevard design. Ashley Wilde issued High Court proceedings in Dublin seeking an injunction to restrain sale, damages and costs. Primark agreed to withdraw its products from sale and made a payment into Court as an offer to settle the damages claim of approximately 100,000 euros, which sum was accepted by Ashley Wilde. The proceedings were compromised on the basis that Primark gave undertakings to the Court not to manufacture, import or sell products reproducing the Boulevard design, to disclose to Ashley Wilde the volume of its sales and to destroy any residual stock. As well as paying damages, Primark is also obliged to pay Ashley Wilde’s legal costs.
Managing Director of Ashley Wilde, Mr Ashley Brodin said: “We are very pleased with the outcome of this case, which demonstrates that Ashley Wilde will always take strong action to protect the integrity of its designs, whatever the financial position of the infringer. Ashley Wilde invests heavily in its design studio to enable it to produce high quality, commercially successful products. The practice of taking a short cut to market share by copying successful designs needs to be stamped out and Ashley Wilde will remain at the forefront of protecting the integrity of its products”.
Tony Catterall of Taylors Solicitors said: “It is pleasing that this claim was brought to an early and successful conclusion for Ashley Wilde. The issue of plagiarism in the home furnishings industry is an increasing problem heightened by the economic recession. Reputable design houses and converters need to follow Ashley Wilde’s example and stand up to infringers rather tha turn a blind eye. Those who copy successful designs need to be exposed and made to suffer the financial consequences of their unlawful conduct. In winning this action, Ashley Wilde has struck a blow for all design-led companies in the jome furnishings trade”.
Dids Macdonald comments: “I am pleased that Ashley Wilde has confirmed their strong and robust IP strategy on design protection which will now be publicised widely to those within this sector who appear to seek the fast track to market”.
For more of Ashley Wilde Group designs visit the website
Anti Copying in Design member Archipelago creates top quality design-led unique wood crafted products within the Giftware sector. Whilst attending Autumn Fair (an ACID Accredited Exhibition) last year they discovered that one of their competitors, Quay Traders, were marketing and selling what appeared to be Archipelago lookalikes.
Niall Head-Rapson of McDaniel & Co commented, “Archipelago were determined to protect their market share and take whatever action was required to do so. This reinforces the effectiveness of a cease and desist letter and confirmed Archipelago’s decisive action following the discovery of the infringement at the Fair, an essential element in an effective IP protection strategy.”
At a recent ceremony ACID’s CEO Dids Macdonald was admitted as a Liveryman to The Worshipful Company of Furniture Makers. The Company was founded as a guild in 1951 and granted Livery status in 1963, becoming the 83rd Livery Company of the City of London and only the sixth to be formed since the reign of Queen Anne ended in 1714.
ACID (Anti Copying in Design), the organisation committed to protecting intellectual property rights, is joining forces with the furniture’s industry’s political lobbying group, the British Furniture Confederation (BFC) as an associate member.
ying in Design (ACID) is showing its support of the industries it serves by announcing The Furnishing Industry Trust (FIT) as one of it’s the three charities of the year.
ACID Member Cuddledry has been nominated for Best Nursery Brand in the Tommy’s awards this year up against the likes of Avent, Mothercare etc. Polly Marsh of Cuddledry says, “We would massively appreciate your help in this so we need to really shout about it – like mad, non stop, until voting closes on 21 Feb. Please can you send this link to all your friends, family, work contacts, anyone you know who would take the time to vote for us, If you vote you do get entered into a competition to win a holiday too.”
ACID Member Totseat Ltd, has launched its latest product, Oobicoo – the soft toy tot. The adorable, cuddly Oobicoo is designed to be dressed in hand-me-down-baby clothes and is the same size as a six-month-old baby. This simple idea encourages the child, and their family, to recycle outgrown baby clothes, and enables the parent to provide an instant wardrobe from old clothes, with no cost, to stimulate imaginative play.