ACID Launches “Commission it, don’t copy it!” Campaign!
John Lewis plc and Selfridges are already signatories of the ACID Voluntary Retailers’ Code of Conduct!
No wonder the UK’s high street retailers have a lot to thank Britain’s talented 230,000 strong design army for – design and innovation provides the competitive edge and the UK is rather good at it! (we are ranked 4th in the world internationally). Latest figures confirm the UK spends £33 billion on design.
Whilst the majority of retailers support and respect design origination, there are some retail design buyers who do not! With the recent emergence of a stream of look-alike designs, never has there been a better time for all design buyers to put their full weight behind British designers and join Anti Copying in Design’s (ACID) “Commission it, Don’t Copy it!” campaign which is supported by Elle Decoration. Launching on World Intellectual Property Day on 26 April 2012, the campaign aims to garner support from the UK’s major high street chains and independent retailers to commission original designs and never to produce look alikes.
On behalf of Government and in support of the ACID campaign Baroness Wilcox, The Minister for Intellectual Property said:
“The UK is rich in design talent. Its many design-led small businesses not only generate direct value for the UK economy, they also underpin success for many larger firms across all sectors. Anti Copying in Design’s ‘Commission it, Don’t Copy it’ campaign aims to engage plc buyers in working with the UK’s designers. The relationships that develop will help more of the UK’s design businesses to emerge as key players and ensure that our major retailers reap the benefits of access to outstanding design and a corporate reputation for true originality. I welcome ACID’s work to help engage with and protect the UK’s design sector.”
Elle Decoration’s Editor in Chief, Michelle Ogundehin, adding her full weight behind the campaign said, “We’re also proud to announce our official support for ACID (Anti Copying in Design) in its Commission It, Don’t Copy It campaign, which entreats UK retailers and manufacturers to proactively support original design and pay a royalty for each product sold. Britain has such a magnificent reputation for creativity, and I’d like to be proud of what this country stands for, not ashamed. Wouldn’t you? After all, in the inimitable words of ‘Moby Dick’ author Herman Melville, ‘It is better to fail in originality than to succeed in imitation”
Dids Macdonald, ACID’s CEO added, “Major high street retailers are invited to sign the ACID voluntary Code of Conduct. This contains a framework of values, with the intention of providing consumers with assurances as to the integrity of the designs and conduct of retailers. It is often difficult for design buyers to easily recognise design origination or understand about intellectual property ownership, so ACID has created a simple set of guidelines which it is intended will be helpful to work within to comply with UK IP law”.
Independent retailers who invest heavily in and support British designers are also invited to support the UK’s designers by becoming Retail Members of ACID and will be provided with a showroom sticker and Independent Retailer Member of ACID logo to show visible support for British designers to their customers.